Taylor Swift - Central Park

Taylor Swift celebrated the release of her new album, ‘Lover’ by surprising loyal Swifties and new fans with a bubble-filled sky over Central Park . While Swift’s productions usually feature plenty of confetti, the reigning queen of stadium shows opted for the eco-friendly Bubbleworks effect for the performance of ‘Shake It Off’ live on ABC’s ‘Good Morning America.’ Taylor delivered a magical set, dancing, and ‘shaking it’ though the bubble filled stage. Bubbleworks customized their famous bubble formula to play perfectly off the pastel aesthetic of ‘Lover.’ The perfectly choreographed bubble effect filled the stage and floated over the thousands of fans who lined up 24 hours early for the show. The concert experience was part of a massive multi-day promotional blitz leading up to the release of Swift’s new album, ‘Lover’ and sponsored by Capitol One.