Overview
From Beth Lawrence Meetings & Events
National Bar League’s founder, Evan Harden, approached her to spearhead event logistics & public relations for the Smith Playground reopening in April of 2018, and the National Bar League’s first competition in the brand new Philly Bar Park. Together with the City of Philadelphia’s Parks and Recreation Department, Water Department, the Offices of Representative Jordan Harris, the Mayor’s Office, Smith Playground’s Recreation team, City Fitness Philadelphia, and the Make the World Better Foundation, the Opening Day’s events were to celebrate the multi-million dollar renovation and the park’s brand new community initiatives.
Attending meetings on behalf of the League, Beth collaborated with various public and private organizations to ensure that all parties involved with the renovation were given the opportunity to activate at the event, as well as contribute to press releases and media outreach.
When it came time for the day of the event, Beth served as onsite contact for the National Bar League, ensuring that sponsors and community partners were highlighted throughout the event, that the timeline was adhered to, and that the calisthenics event was executed without a hitch.