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Relentless Book Launch Red Carpet Gala

March 2022
San Francisco, CA
100 - 150 Attendees
From Entire Productions
On March 26, attendees gathered in person at the San Francisco Museum of Modern Art for a red carpet gala and a special live performance. Guests arrived on Minna street for a red carpet walk and step and repeat photo op then mingled while places were set on stage for the performance and in the atrium for the reception. After being ushered into the state-of-the-art Phyllis Wattis Theater, guests were treated to a dynamic musical rendition of Relentless with a special message from none other than Joel Selvin, San Francisco-based music critic and author known for his weekly column in the San Francisco Chronicle, which ran from 1972 to 2009. After the performance, party-goers entered the museum’s atrium where they were greeted with champagne, delicious catering, and fresh florals by Jane Hammond, sleek rentals by Abbey Rentals and Fulcrum Group, and music from Americano Social Club. JL Imagination set the atmosphere with expertly laid lighting that matched the book’s colors and complemented the wide-open space and rainbow bridge suspended above. Under the rainbow bridge, Nina and Christine of The Dahlias intertwined on a lollipop Lyra, entertaining and entrancing guests. During the reception, a body-painted model, created by Alison Kenyon, donning the book cover art, San Francisco skyline, piano mini skirt, headdress, and “bookini” top perused the crowd stopping for photo ops. Sponsored by San Francisco Magazine. Benefitting Covenant House.
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