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KLM activation at Our City Ride
July 2018
Collaborators
Experiential Activation
Vancouver, Canada
1,000 - 5,000 Attendees
Overview
From The PR Department
In order to maximize the sponsorship of KLM at Our City Ride in Vancouver, The PR Department created a mini "ninja warrior" like obstacle course. The annual bicycle ride targets families and ends in a park where the course was set-up. By participating, kids were able to spin the wheel to win a prize. Because of the overwhelming response, KLM asked us to implement this event in both the summer of 2017 and 2018.
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