TJ Maxx: The Changing Room

As part of T.J.Maxx's “The Maxx You Project" campaign, the chain decked out a space in NYC’s Soho where they built an experiential pop up called The Changing Room. The ATOMIC Set Construction team was excited to contribute to transforming the space into an interactive experience. Guests were greeted with an all red foyer built from painted red flats which included 256 stainless steel dowels that had greeting cards on them. The experience continued into another room where 5 custom built freestanding units were placed. When guests walked up to these units, they saw themselves in a two way mirror which immersed them into an interactive video display. A motion sensor kicked in and transformed the image on the mirror to someone else. A hallway of masking flats led guests to the stage area. Our team constructed seating risers, benches and the stage as well as the rear projection screen. This space was used throughout the experience for motivational talks and presentations. This room also included two freestanding changing booths. These sound dampened booths were built for guests to step inside and record their personal stories of change. Each booth included an edge lit engraved acrylic window in the doorways. When someone was inside recording a message, a light would come on in these windows. It was an awesome experience being involved in the build of such a motivational pop up and wouldn’t have been possible without our client and partners: Radical Media and Smart Source.