Hulu Upfront 2019

Rapid growth and new brand initiatives were the focus of executives presenting at the 2019 Hulu Upfront. With special guests including George Clooney, Reese Witherspoon and Kate McKinnon on the stage, advertisers were submerged into fresh content previews and details. Building scenic elements for the 6th year in a row, the ATOMIC Set Construction team worked with the team at Jack Morton Worldwide to provide elements for both the lobby and the main stage. In the lobby, our team constructed a center unit wall with a glowing logo lightbox built into the center. Moving into the theatre, our team fabricated video supports for the hanging video walls and cubes on stage to hold video tiles. Additionally, ATOMIC installed decking with custom built pieces to support video fascia and carpeting to finish off the stage. In the end the show looked great and wouldn’t have been possible without our fantastic client and parters: Jack Morton Worldwide, Swisher Productions, United Staging and Dimitri Carpet.