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Catalyst West Conference

April 2019
Conference / Summit
Irvine, CA
500 - 1,000 Attendees
 
Overview
From Floraloom Studio
TRIBE OF ASHER had envisioned an exclusive experience for Catalyst West exhibiting sponsors that would provide them with an environment that connected guests to the live conference experience while hosted in a private space. Guided by event hosts and interactivity cues, they were welcomed to a complimentary snack bar, networking platform and space to rest, connect and rejuvenate. Capturing an essence of life in color balanced with clean spaces, florals exuded a tropical, natural landscape. "Waterfall" rainforest centerpieces were featured on white linen round tables, Low sitting palm arrangements placed at welcome table, lounge and stretch pad coffee tables, Exotic leafy stems in bud vases as accent pieces in live stream seating, at snack bar and on end tables. PALM ARRANGEMENTS welcome at coffee tables. Large palmetto and assorted palms with focus floral. All in clear, wide mouthed lower vessels. Flat leaf palms with colorful florals spilling out. "Waterfall" effect built by dip-dyed fabric arranged from underneath foliage & florals and laid to flow over table's edge. Exotic greenery, some submerged and some exposed in clear slim vessels. No large palms here, but rather slim and twisted stem pieces.
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