Mom 2.0 LA Pop-Up

Designed two large mix media floral installations for Mom 2.0. LA Pop-Up at The Riveter in LA. Goal was to create modern, sophisticated and architectural design to highlight the innovative women of Mom 2.0 pushing boundaries in tech, marketing, and media. Bright and fresh colors that tied in with their LA Pop-Up social branding Mom 2.0 Founders Sharon Feldstein (mom of actors Beanie Feldstein and Jonah Hill) and Patsy Noah (mom of musician Adam Levine) from Your Mom Cares discussed their efforts to help all children by raising awareness and funding for organizations focused on children’s mental wellness, on World Mental Health Day 2019. Zoe Winkler Reinis from This is About Humanity joined the talk about her humanitarian work on both sides of the border, and what we can all do to help those in need. And Caitlin Crosby, founder of The Giving Keys, which employs those transitioning out of homelessness to make jewelry out of repurposed keys, spoke about her organization and the work they do with the homeless community and mental health issues. They were joined by a powerhouse group of founders, creatives and executives including: Amy Nelson, Founder and CEO of The Riveter; Laura Tremaine, Host of 10ThingsToTellYou; Rachel Matos, Founder/CEO of Blue Lotus Collective; Bonnie Tsang, Creative Director and Photographer; Catherine Pearlman, Syndicated columnist, Author and Professor and Halle Stanford, President of Television at the Jim Henson Company