Amazon Prime Video - San Diego Comic Con

In collaboration with production company Tool of North America, a 60,000 square-foot immersive theme park was created and activated by live performance, elaborate set design and fan participation for client Amazon Prime at San Diego Comic Con. A colossal, 48-foot dichroic tower was Prime Video’s brand centerpiece of the experience and three unique immersive performance sets dedicated to each show surrounded it. By day, the Amazon Prime Video Experience was SDCC’s biggest offsite activation, and by night it transformed into a dazzling after-hours scene for parties, red carpet celebrity appearances, and premiere screenings.