Ether

Most experiential marketing stops at attendance. Reach, dwell time, impressions. None of it tells you if anything actually changed. Ether is the Emotion Intelligence layer for live brand activations. We instrument experiences to capture real behavioral signals as they happen, then turn them into a CFO-ready Decision Summary that shows what worked, what to cut, and what it returned. Not who showed up. What shifted. Confidence, readiness, trust, all tied to revenue impact. The results are real. 8x sales lift for KraftHeinz JetPuffed. 3x ROI for TurboTax. 83% more clean data for RBC at music festivals. An 82.3 Emotional Index for Budweiser x NHL. $358.25 revenue per guest. Privacy-first by design. Zero-party data, no mandatory heavy hardware. SOC 2 ready, GDPR and CASL compliant. Experiential is entering its proof era. Budgets are getting cut and the teams that can prove impact are the ones that survive it. Ether makes your activation untouchable.