High West Whiskey Run Tour

January 2019
Mobile Tour
Park City, UT
 
Overview
From Manifold
High West Distillery came to Manifold to create a distinctive, mobile tasting experience that told the High West story in a compelling way, energizing backyard whiskey aficionados, connoisseurs and tastemakers alike about the quality, craftsmanship and flavor of the American West. The High West Whiskey Run, the whiskey brand’s first-ever, nationwide mobile tour, kicked-off at the base of the FIS World Championships halfpipe in Park City, Utah—officially, by way of a snowcat ride up the mountain. The tour pays homage to Utah’s rail history with a whiskey saloon on wheels—a caboose train car that converts into a bar with a rustic, western aesthetic gleaned from High West’s very own Saloon and Distillery in Park City and Wanship, Utah. The Whiskey Train provided an unparalleled experience for athletes, ski and snowboard industry leaders and special guests looking to view one of the world’s most prestigious winter sports events, while sampling High West Distillery’s award-winning spirits. The tour has allowed High West to broaden its culinary reach through nationwide participation in events in Austin, Atlanta, Brooklyn, Chicago, Louisville, Portland, OR and more.
Event Team
Agencies & Vendors
  • Experiential Agency
    Manifold
    Multiple locations
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