Popsugar Playground

PBZ was asked to help ideate, creative direct, fabricate and install a gigantic one day festival for Popsugar. In collaboraiton with Vox internal design team we developed a fully immersive ‘day off’ experience for 600 attendees over two pedestrian streets and three indoor spaces at The Row DTLA. The interior experiences included a Popsugar Work Out Studio, Revlon Beauty Bar, and Zen Zone each with activations, experiences and photo-opportinities. Outside, across two streets, we created a check in area, main performance stage, entrance archways, banner installation, lounge seating for 250 people, a snack shop, a pattern shop, a sample shop, a lenticular photomoment, in addition to sponsor moments, photomoments, brand activations and hospitality.