High Maintenance CBD Coffee Truck

To celebrate the premiere of High Maintenance’s season 3, Grandesign teamed up with HBO to deliver CBD lattes, drip coffee, and cold brew to California beach go-ers and NYC commuters. Located in the heart of Williamsburg, Brooklyn on Friday morning January 18, 2019; as well as the center of the Venice Beach Boardwalk on Saturday morning January 19, 2019, fans encountered brand ambassadors dressed up as the show’s main character, “The Guy,” and were ushered to start their mornings on a high note with courtesy caffeinated cups out of fully wrapped High Maintenance coffee trucks. Between both markets, all 2000 allocated cups were distributed over the two activation days. Meanwhile excitement surrounding the truck with show dedicated social media accounts and #HMonHBO garnered another over 100k impressions and just under 10k engagements across Twitter & Instagram, according to HBO’s Digital and Social Media team.