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Absolut Openhouse

April 2018
Experiential Activation
Indio, CA
From MKG
As the official vodka sponsor of Coachella, Absolut wanted to create an environment where festival goers could release their inhibitions and simply be themselves. Cue Absolut Openhouse: a mecca of shiny, funky vibes for ALL to enjoy. The Absolut Openhouse, which highlighted Absolut Lime + the brand’s LGBTQ efforts, was a refreshing oasis of acceptance in the middle of the desert. This colorful space was lit up with neon, custom bottle shaped portals, an infinity LED dance floor and endless photo moments.
Event Team
Agencies & Vendors
  • Experiential Agency
    New York, NY and Los Angeles, CA
  • Fabrication
    Pink Sparrow
    Brooklyn, NY and Compton, CA