Pure Golden Hour
March 2019
Collaborators
PR Event
Austin, TX
Overview
From Panavid Inc.
During SXSW 2019, Michelob ULTRA Pure Gold hosted the festival’s first-ever sunset mass mediation event, Pure Golden Hour, and Panavid, in partnership with Mosaic, was there to help make it an unforgettable experience. Panavid provided audio production, lighting production, and staging for the event where over 2,000 guests gathered at the HEB Terrace of The Long Center for the Performing Arts in Austin, Texas.
With a breath-taking backdrop of downtown Austin, the event featured a mass meditation led by Jesse Israel of The Big Quiet, as well as live performances by featured artists, Miguel, Bishop Briggs, Cautious Clay, and DJ Captain Planet.
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