SI Swimsuit - On Location

May 2019
Experiential Activation
Miami, FL
From Makeout
For the first time ever, the Sports Illustrated Swimsuit team wanted to launch their annual issue with a big, fun, multifaceted, open-to-public experience. We helped them figure out what on earth that could look like, and then produced the whole thing. Swimsuit On Location was a 2-day celebration of the SI Swimsuit Edition 2019 launch, with virtually everything you could imagine a superfan wanting packed in: Behind the Tanlines: An interactive museum where you could explore Swimsuit’s biggest moments throughout history. In Her Own Words: A conversation series with the models, including panels, Q&As, and more. #SetLife: Photo sets where you could get up close and personal with the coolest destinations from this year's issue. Model Search: A chance to be in the 2020 issue!
Event Team
Agencies & Vendors