Dell at IFA

Dell returned to IFA 2018 inviting guests to experience the Art of Innovation with a gallery-inspired inspired booth layout of colorful, interactive installations highlighting the superior technology  found in new Dell products. As Dell had a limited presence in the European market in recent years, IFA was a significant brand investment in the region aimed to make a splash with consumers, press, analysts and loyalists. The attention-grabbing booth BMF created engaged close to 110K attendees and Dell’s Sales Team reported the greatest lead generation in the brand’s history at this show.