The Snooze Bar

THE CHALLENGE Casper, the online mattress manufacturer and retailer, found that its website visitors were hesitant to make a purchase in markets where they didn’t have a physical store. THE SOLUTION The Snooze Bar, inspired by morning’s best friend, the snooze button, offered guests the chance to buy themselves 5 more minutes in a Casper bed. Working in partnership with Preacher, we demonstrated what happens when you take your time and celebrate staying in bed just a little while longer. Over 3,000 guests enjoyed a personalized nap experience while Casper saw a 63% trial to purchase conversion rate.