UGG Icon Arcade Pop Up

Fans who attended an NBA Game at the Barclays Center experienced the UGG Icon Arcade. Among the games were arcade games, a photo booth and a Giant Branded UGG claw machine. Inside the claw machine were branded basketballs along with two branded backboards and baskets. Fans were challenged to pickup a certain type of basketball and get that basketball into the basket to receive UGG merchandise. A specific structure was built around the Giant Claw Machine to provide additional size to this part of the activation as well as defining the branded claw machine as the centerpiece of the event. Each side of the structure including the back was branded with a specific color matched UGG logo. The Giant Claw Machine was extremely popular as it operated 90 minutes before game time and through half time. It was so popular that fans were leaving their seats during the 1st half to try their skill at the machine.