Zegna Brand Activation

Ermenegildo Zegna is a leading global luxury menswear brand and was seeking interactive experiences for their private events being held at the Soho House venues throughout the United States. For the experiential activation held at the Dumbo House in Brooklyn, New York a branded claw machine and branded Pong machine were provided. The Pong machine was to entertain guests on the roof deck & patio. The branded claw machine was filled with different color branded Zegna balls. Each color ball corresponded to different promotional giveaway including drinks at the bar, Zegna fashionwear and for a lucky few Zegna footwear.