Overview
From Stadium Dance
Stadium Dance created a custom performance for the "Gap Moves" Field Leadership Conference in Las Vegas. Choreographed by Laura Goehring, the dancers wore branded apparel from the fall campaign for the conference kickoff at the Aria Convention Center.
Gap Inc. Leadership Conference — Custom Brand Performance
Stadium Dance produced the opening performance for Gap Inc.'s national Leadership Conference at Aria Convention Center for a general session bringing together leadership from Gap. The custom brand performance was built from a blank page to open the conference, set energy for the keynote program, and reflect Gap Inc.'s brand identity for the ball campaign. Choreography and casting were developed in-house around the conference theme, run-of-show timing, and Aria's general session stage configuration. The performance integrated directly into the production team's broadcast and lighting cues, opening the conference before the executive keynote.
Stadium Dance was engaged directly by Gap Inc.'s internal corporate team. The performance is a working example of custom development for Fortune 500 corporate events where the brand is producing in-house and requires a dance entertainment partner that integrates seamlessly with their production environment.
Event type: Corporate Leadership Conference, general session opening