Prada Paradoxe Flower Lab Pop-Up

Prada Beauty partnered with CNC Agency to create an immersive experience around the launch of its new fragrance, Paradoxe Virtual Flower, during New York Fashion Week. To celebrate the fragrance’s theme of embracing contradictions and women’s multi-dimensional self-expression, CNC brought the Prada Floral Market to life through pop-up locations across New York City. The campaign generated consumer buzz and social engagement by distributing over 18,000 floral stems and 14,000 fragrance samples, ultimately boosting Prada Beauty's brand platforms.