Living Proof's High-Shine Gloss Pop-Up

FTP Agency | Food Truck Promotions partnered with Living Proof, Inc. to celebrate the launch of their newest hair-care product, High-Shine Gloss, with a shiny pop-up activation in the heart of Soho. The exterior of our custom beauty cart featured a product display mirror designed to look like the High-Shine Gloss bottle, wrapped in mirror-like rainbow chrome vinyl that mimicked the product's packaging, a custom 2x Shine license plate, and a mirrored A-frame. Attendees were treated to glittery lemonade and received deluxe samples. The first 100 people in line were gifted custom tote bags and branded combs daily. Over two days, we served 1,750 lemonades and handed out 2,000 product samples. Everyone in Soho had a chance to discover the new product and was amazed by the shiny experience!