Crown Royal Icy Pop-Up

Crown Royal partnered with CNC Agency to launch its newest product line via a one-of-a-kind ice sculpture installation at Lower Manhattan's Brookfield Place. The ice sculpture slowly melted over 24 hours, revealing the beautiful Crown Royal Single Malt Canadian Whisky bottle. The pop-up ice sculpture is a nod to the icy landscapes paying homage to the home where the liquid is crafted.