Jamaican Mango & Lime Essence Fest
July 2024
Collaborators
Pop Up
New Orleans, LA
1,000 - 5,000 Attendees
Overview
From Food Truck Promotions
FTP Agency brought the vibrant spirit of Universal Beauty Products Inc.'s Jamaican Mango & Lime to the 2024 Essence Communications Inc. Festival in New Orleans! Our fully customized vintage Airstream, Bambi, featured a branded wrap, life-size props, an exterior sampling bar, and eye-catching signage.
Over two days, we welcomed over 1,500 visitors who were treated to custom tote bags, refreshing popsicles, and product samples by simply scanning a QR code. It was a fantastic opportunity to connect with Jamaican Mango & Lime's dedicated consumers and spread the word about the #1 brand in Loc Care & Braid Maintenance.
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