Prada Paradoxe
September 2023
Collaborators
Product Launch
1,000 - 5,000 Attendees
Overview
From SOHO Lofts Special event space
Prada launched a new Perfume line. The rental was for six days with a two day activation in our ground floor Soholofts. Attendees entered at our 477 Broadway entrance and after going through the activation exited out our 52 Mercer entrance. Prada drew over 1,500 people per day over the course of two days.
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