Interscope x Capitol Party in the Desert

🌵✨ Party in the Desert ✨🌵 Interscope & Capitol Records teamed up to throw the ultimate Coachella celebration in Palm Springs! 🎶💫 Analog produced a day filled with music, art, and innovative sponsor activations that kept the festival vibes going strong. 🌴 Activation buildouts & fabrication included the Skechers Comfort Lounge with customization by renowned ❤️ artist James Goldcrown, the ORBIT "wall of Enchant-Mint 🌿," a custom TUMI putting green ⛳️ and Gen Z beauty brand eos' poolside takeover 💄. Behind-the-scenes, we powered the event with clean energy from Overdrive, focused on waste diversion, composting and recycling with Compostable LA, and ensured scenic elements were recycled or repurposed with ecoset. We also ensured that leftover products found further use with local community programs. 🌱♻️ And Reverb supported our overall sustainability efforts. Photo Credit: Christopher Polk for Interscope/Capitol