Fendi Baguette Anniversary Pop-Up

Fendi, the prominent fashion brand wanted to commemorate the 25th anniversary of the "baguette" handbag. To celebrate, Fendi unveiled a New York pop-up boutique, situated at 90 Prince St. in the heart of SoHo. The 1,850 square-foot space was transformed to showcase the Fendi Baguette collection for the Fendi winter 2022 capsule. The main feature of the display was oversized product replicas of the iconic bag, fitted for product merchandising display. Britten used formed plywood as the core interior and custom Foam3D™ elements to construct the compound curves and edges — detailed down to the flap, clasp, and signature sleek edges.