Coca-Cola Spiced Shop

Coca-Cola celebrated the launch of it’s new Spiced flavor with a pop-up that served as an AI and art driven sampling experience. Using AI, attendees were invited to express what they tasted and felt while sipping Coke Spiced to create a unique visual representation of the flavor. The brand teamed up with actress Storm Reid on the campaign, working with a production artist and fabricators to bring her vision to life by gradually transforming ELM into her AI-powered expression of Coke Spiced. Following the VIP launch party, the Spiced Shop opened its doors to the public for two days for an immersive AI experience where thousands of guests got to taste the new flavor in Coca-Cola’s lineup. ELM’s facade provided the brand with the perfect canvas to make a statement evolving over the course of 10 days, passerbys could not help but to stop and watch this impressive installation.