Anthropologie Pop-up Store

Breakthrough Productions recently collaborated with Anthropologie and their agency partner to create a temporary retail haven in New York City. Infusing the urban landscape with a touch of whimsical retail theatre, this pop-up store was a showcase of custom-designed props and installations. The pop-up was an ephemeral wonder, materializing overnight and standing as a testament to the agency's swift and precise execution. In the span of a single day, the space was transformed into a shopper's paradise, complete with an inviting bar, retail displays that whispered tales of fashion and design, metallic glazed cherries that added a playful note, and a cozy coffee station for the caffeine aficionados. The integration of wall signs, not only serving their practical purpose but also enhancing the aesthetic with their integrated lighting, was a highlight. Completing the transformation, the entire space was painted to perfection, embodying the essence of the brand and the theme of the event. The pop-up store was not merely a retail space; every element was meticulously designed to engage and enchant visitors. The temporary installation invited shoppers to a three-day immersive experience that blurred the lines between shopping and performance art. The custom cherry props, became Instagram-worthy focal points. It was a harmonious blend of form and function, where even the functional bar and coffee station became stages for interaction and conversation.