VinFast at CES 2024

January 2024
Tradeshow / Expo Activation
Las Vegas, NV
20,000+ Attendees
From ASV
We designed and fabricated, including graphic production and onsite execution of a dynamic 5,000 sq ft. booth display aligned with the client’s “Breaking Boundaries” campaign highlighting VinFast’s long term ambition to usher in a new era of electric mobility accessible to everyone, everywhere. The display featured a prominent 23’x13’ LED video wall with 6 hanging LED cubes,4 vehicles and E-bike displays. Activations included a lounge and charging area, meeting and staff rooms. Inside the display, we integrated their RIDEVU experience with their partner, Sony, and we managed the VinFast press event, announcing the VF3, VF Wild electric pickup concept and E-bikes, their Signing Ceremony with the Automotive Association and Day of Vietnam Experience with catering and entertainment. This activity generated almost 3,400 leads. Outside the display, we handled the VinFast Chauffeured drives in their 10 VF8s and VF9s for media, influencers and public btn the Las Vegas Convention Center and high traffic hotels, resulting in over 250 rides over the course of the show.
Event Team
Agencies & Vendors
  • Planning & Production
    Torrance, CA

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