Overview
From ASV
In just three weeks, we turned an open field at the future location of their manufacturing plant in North Carolina into a covered hospitality tent and press event for VinFast executives, local dignitaries, the press, and media. Amongst the features we created were a display wall showing renderings of the upcoming facility, a shovel and dirt box for the traditional groundbreaking photo op, vehicle displays, promotional merchandise, catering and registration areas, and even laying out a parking lot large enough for 350 attendee vehicles.