Zipcar Earth Day Flower Flash

April 2019
Experiential Activation
New York, NY
200 - 500 Attendees
 
Overview
From Larkspur Botanicals
Zipcar teamed up with sustainable florist Larkspur Botanicals and flower sharing network Bloomerent to bring this show-stopping installation to life by using thousands of locally-sourced foliage, flowers and eco-fresh bouquet wraps made of plants, which is biodegradable, compostable and reusable. This one-day pop up is part of Zipcar’s #StartSimple Earth Month campaign, which encourages people to adopt simple habits that have a big impact on the Earth (like joining Zipcar). Larkspur Botanicals used live plants and locally sourced cut flowers to produce this installation. To finish this flower flash over 200 mini bouquets were handed out to pedestrians to celebrate Earth Day. Video Credit: ZipCar and Nick Gianetti Florist: Larkspur Botanicals
Event Team
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