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Wonderbread
September 2023
Collaborators
Experiential Activation
New York, NY
100 - 150 Attendees
Overview
From HighLife Productions
Highlife was tapped by WONDERBREAD to celebrate the launch of their Macy’s Thanksgiving Day Parade Float Reveal. WONDERBREAD partnered with Macy’s Thanksgiving Day Parade to bring to life the ‘Wondership’ which can be seen this coming Thanksgiving 2022. Highlife sourced the venue and re-imagined the event as a light and airy trip through the clouds replete with hanging light installations, vinyl ‘Wonderbread’ wayfinding dots, TG themed bites & drinks as well as a custom replica of the Wondership itself!
Happy Thanksgiving!
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Event Team
Agencies & Vendors
- Cakes & Dessert
Bread Plus Bakeshop
New York, NY
People
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