Spotify La Tierra del Corrido Food Truck

September 2023
Experiential Activation
Houston, TX
500 - 1,000 Attendees
From RMNG Experiential Marketing Agency
In September 2023, we took to Houston promoted Spotify's "La Tierra del Corrido" playlist, featuring Mexican artists. We brought out a branded truck and distributed tacos and Topo Chico, encouraging attendees to follow the playlist. This playlist showcased both classic and contemporary Mexican musicians, from Ariel Camacho and Los Tucanes de Tijuana to Natanael Cano and Peso Pluma. The event reflected the cultural impact of Mexican music, making sure "La Tierra del Corrido" continued to resonate with music lovers worldwide. It was a straightforward celebration of the playlist and its global influence.
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