Milani Mixed Feelings Pop-Up

To promote Milani's new fruit lip oil fragrances and celebrate the Magazine launch for Mixed Feelings, Sequel Media teamed up with RMNG to create a unique and engaging experience for our attendees. We decided that the best way to promote these juicy fruity lip oils would be a fabulous fruit stand! With that and a custom wrapped truck, we popped up in SoHo to hand out a curated package that included a lip oil, custom Milani macaroons to match the lip oils, Poppi Soda, and a polaroid picture with a 25% off Milani Coupon. This comprehensive package ensured that our attendees not only had a memorable and enjoyable experience, but would have some lasting keepsakes to remind them of the fun. And a memorable experience it was-- We sold out both days in a record 2 hours, with over 700 samples given per day, with some folks lining up outside of the activation for over 2 hours before launch time to get their hands on these lippies and a moment with the Milani Fruit cart.