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Superplastic x Mercedes-Benz NYC
June 2023
Collaborators
PR Event
New York, NY
100 - 150 Attendees
Overview
From Crossfire Productions
Crossfire was brought on to build the street facing Video Wall for this epic collab. Superplastic and Mercedes-Benz have come together for an other-worldly collaboration. We’ve taken an antique automotive icon and transformed him into a modern-day maven. The slightly staid and old-fashioned “Wackeldackel” nodding dog dashboard toy is officially upgraded to an international party pup, Superdackel.
Venue
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Superplastic NYC Store
New York, NY
Event Team
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