MultiBall LED: The MVP of Noche Latina

In the rapidly evolving world of sports marketing, sponsorship activations are changing the game. Gone are the days when simple banner ads and logo placements sufficed. Today, activations are immersive, interactive experiences, often providing some of the most unforgettable moments for fans. A perfect illustration of this trend came alive at NYCFC’s Noche Latina Match at Citi Field—a multi-layered celebration of Latinx culture and contributions in New York City. Presented by Midea, this event was so much more than a soccer match; it was a collaborative experience between our client, NYCFC, and their sponsor, Midea, designed to resonate on a deeper emotional level. Midea made its presence felt throughout the evening, from rally towels for the first 10,000 fans to a 360-photo booth in the Jackie Robinson Rotunda. But what really captured the fans’ hearts was the custom MultiBall LED Soccer Game. This was no ordinary soccer game; we included targets modeled after Midea appliances like refrigerators and dishwashers. When fans hit these targets, the game’s LED screen lit up with animations that celebrated along with them. The game brilliantly tied in with Midea’s mission of enhancing daily life, while also encapsulating the night’s focus on celebrating Latinx culture through the global language of soccer.