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Ben & Jerry's Moo-Phoria! Pint Diver

February 2018
Product Launch
New York, NY
500 - 1,000 Attendees
 
Overview
From Interactive Entertainment Group
Our Giant Human Claw was the center of attention for Ben & Jerry’s Ice Creams New Core Flavors Product Launch! Fans of the popular ice cream brand dove for pints of Ice Cream, Ben & Jerry’s Cow stuffed animals and more prizes. This promotion had participants hoisted 14ft in the air via a Giant Human Claw and lowered into a pit of branded Ben & Jerry’s Prizes. Onlookers enjoyed seeing their friends try and grab as much as they could hold in their arms all while trying out the World’s Biggest Human Claw at the Brookfield Place in New York City. This Giant Promotion was a Giant Success for our favorite Ice Cream Maker!
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