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Ferrari Purosangue Unveiling

November 2022
Product Launch
New York, NY
 
Overview
From Rise & Set
We had the opportunity to partner with Ferrari North America to plan and execute the unveiling of the historic Purosangue at the Ferrari New York showroom with a series of dinners and cocktail parties. We helped produce 19 luxurious events for key dealerships across North America. A bespoke window display was curated for the Ferrari New York showroom, involving video projections facing bypassers on Park Avenue with a countdown revealing the new Purosangue.
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