Best Buy Achievers 2023

THE ASK Help Ledger educate and engage the Best Buy staff on the brand and the latest Ledger product release at the Best Buy’s 2023 Achievers Vendor Show. OUR APPROACH We created a new visual direction for Ledger’s 10’ x 10’ space, maximising the corner traffic by designing the wall booth with a striking hero image of the Ledger Stax product coupled with the Ledger tagline integrated into the adjacent wall design. This highlighted the release of Ledger Stax as the newest Ledger product and reinforced the brand visibility and values. We featured a working fixture from retail alongside our Ledger Mobile Shopper Tool, launched via QR code, to guide guests through Ledger products including exclusive Stax demos and engaging brand visuals. Through a scannable QR sign that led to a specially designed sweepstakes landing page, guests were able to test their Ledger knowledge for the chance to win a Ledger Stax prize. WHAT WE DELIVERED With the ask to educate guests in an exciting way with Ledger brand and product information, the interactive QR code received over 150 scans with 84% of the sweepstakes entries scoring above 80% when they put their knowledge to the test. Showing an active interest and retention of the Ledger brand and its product range during the Best Buy event and resulting in 10 winners of the Ledger Stax prize.