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Johnnie Walker Soccer Fan Experience
July 2023
Collaborators
Experiential Activation
Harrison, NJ
1,000 - 5,000 Attendees
Overview
From WOW Entertainment Inc.
The Johnnie Walker Keep Walking Campaign visited Red Bull Arena July 4th weekend for a womens MLS match. As part of the fan experience, WOW Entertainment provided its Kick Point soccer attraction within the brand activation area. Fans lined up to test their soccer kicking skills to aim for certain targets for a chance to win Johnnie Walker merchandise.
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