Big Bootie Land 2022 & 2023

June 2023
Concert / Performance
Chicago, IL
5,000 - 20,000 Attendees
 
Overview
From Boston | Austin Experiential Group
EG designed the front of house guest experience for famous LA DJ's, Two Friends. At MGM Music Hall (connected to Fenway Park in Boston) in 2022. BEG helped the DJs bring their brand to life. The Big Bootie Mixes were built around a storyline that included four characters that were introduced to consumers for the first time at Big Bootie Land by way of life-size mascots, 10- foot inflatables, custom banners, digital content, and more. We fabricated multiple branded photo moments, hired caricature artists to draw guests' faces on Big Bootie Man's body, staffed all activations, and even created the first-ever Big Bootie Land passports. We did the same at Huntington Bank Pavillion in 2023 for over 9,000 guests!
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