Olaplex’s Bond Shaper Launch Party

Curls took center stage at Olaplex’s launch party for its Bond Shaper Curl Treatment products at NYA Studios in Hollywood, CA. From window decals and tube installations to the furniture and the food, curl patterns were incorporated into the interior and exterior designs of the white, open space. The brand’s haircare products were on display, and Olaplex stylists demonstrated the Bond Shaper on curly-haired models at three stations decorated with branded mirrors and vintage chrome hairdryers upcycled into working lamps. Also upcycled were industrial hair dryers with bowls full of white silk florals. A soft serve ice cream station served up vanilla and black sesame swirl in a black waffle cone with a branded sleeve, and for the signature cocktail, attendees enjoyed a spicy margarita with a spiralized jalapeno garnish. But the highlight of the event was the “Curl Cam,” directed by Cole Walliser, known for the viral GlamBOT videos during award season. Participants got to create their own slo-mo videos, showing off their bouncing curls and glamorous looks, while dj Ella Balinska kept the music pumping.