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Cheez It Stop Brand Activation
June 2023
Collaborators
Pop Up
Joshua Tree, CA
5,000 - 20,000 Attendees
Overview
From Show Imaging
We helped craft an experience for a full gas station takeover for a unique brand activation featuring the world's first and only Cheez-Its fuel stop.
To celebrate Cheez-It's latest brand campaign, Kellogg Company turned a desert gas station into an oasis for Cheez-It lovers—complete with gas pumps that release snack bags into visitors' cars.
Event Team
Agencies & Vendors
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