Home Premise - Virtual Product Launch

Clients Goal: Create and ship a tequila craft cocktail kit to key influencers to post on their socials. Kit Creation: We collaborated extensively with Partida Tequila and their Public Relations team to develop a meticulously crafted tequila mixology kit that accentuates the distinctive qualities of Partida Blanco Tequila. The final kit consisted of three unique craft cocktails: the Partida Margarita, Partida Agave Cider, and Partida Passion. Execution: We curated the mixology kit featuring a branded box, a 750ml bottle of Partida Blanco Tequila, mixers, garnishes, 5-piece bar tool set, and a double-sided card containing the recipe and a personalized message from the brand. With all the necessary ingredients and tools, their key Influencers were able to master the art of mixing the three exclusive craft cocktails at home. They enthusiastically shared the unboxing of the mixology kit and showcased their cocktail creations on their socials, spreading their excitement with their followers. The campaign successfully achieved the client's objectives.