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Mobil 1 - Keep Route 66 Kickin' Tour
August 2022
Collaborators
Mobile Tour
Overview
From Dorothy
Mobil 1’s Keep Route 66 Kickin’ campaign was physicalized through a multi-state road trip where a custom designed 20ft Muffler Man traveled across Rte 66, celebrating the love of driving and the people you meet on the open road. Along the way, four small businesses were immortalized - with events that brought their communities together… while breaking Guinness World Records.
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