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PUMA Nitro Van Tour
April 2023
Collaborators
Mobile Tour
20,000+ Attendees
Overview
From AKJOHNSTON Group
The PUMA Nitro Trailer was an interactive brand activation at the Boston Marathon 2023! Our Nitro Van made appearances all around Boston with exciting giveaways, lively music, and fun games. Fans could track the van's route via @pumarunning on socials.
We custom vinyl-wrapped our trailer and a Bronco to enhance the guest experience and emphasize their slogan "Faster Forever." Attendees also had the opportunity to interact with PUMA's latest innovation, Nitro Running Technology, and see the brand's products firsthand.
Event Team
Agencies & Vendors
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