An Award-Winning Expo Booth

Our friends at Weatherford needed to launch a new innovative technology solution, and capture the attention of their audience with featured content and interactive displays and demonstrations. How do you stand out when your opportunity exists on a crowded exhibition floor, surrounded by displays with flashy decor and competing technology? To help Weatherford achieve their goals, we created an activation experience by leveraging technology – in this case, LED walls – to capture and direct the focus of the audience. The audience’s attention was captured with the product launch: a moment when all screens in the interior and exterior of the booth synchronized to play a countdown and fanfare at the designated moment, setting up executives to introduce the new product to an assembled audience. The surrounding stand space told the rest of the Weatherford story including current technology solutions (featured on screens, demos, and kiosks) in a space that guided customers through the company’s catalog of offerings and tech solutions. The experience stood out on the exposition floor, achieving two distinct spaces in a connected environment that both isolated the product launch and reinforced Weatherford’s overall brand and offerings. The design also won a silver World Exhibition Stand Award for Best Stand at a Technology Event.