The Crown We Never Take Off

For the series launch of Riches, Prime Video partnered with BLACKHOUSE to create an artistic, authentic, and disruptive counter-programming experience that brought Black artists and their experiences across the African diaspora to Miami Art Basel, a traditionally white space. Inspiration from the show fueled the creative behind “The Crown We Never Take Off” was an experiential art exhibition that featured 15 black artists showcasing mediums such as photography, sculptures, paintings, mixed media, digital imagery, video pieces, and a massive mural of a beautiful black woman with an expansive “crown” painted on the exterior of the building, framing the entrance to the event. Guests were also treated to 11 unique performances by Black entertainers that included spoken word, live music, and a lineup of notable DJs, in partnership with Amazon Music. Over the 3-day weekend we hosted 1,600 guests, shared nearly 1,200 photos, garnered over $17 million in earned media value, and tracked approximately 2 billion media impressions, cementing success for Prime Video’s inaugural Art Basel activation. Creative direction and production behind the scenes was powered by TWENTY Black, women, and minority-owned businesses, and the event is a the winner for “Best Entertainment Event“ at the 21st Annual EX Awards by Event Marketer.